Privacy Policy
Last updated: September 2026
At EFTY Clothing, your privacy is our responsibility. This policy explains how we handle your personal information when you shop at efty.in or visit our Bengaluru store.
Information We Collect
When you use efty.in or shop at our store, we may collect the following:
Personal Details
Name, phone number, email address, delivery address
Payment Information
Processed securely by Razorpay — we never store card numbers or CVV
Order History
Products purchased, order status, return requests, delivery preferences
Usage Data
Pages visited, device type, browser, IP address, session duration
Store Visits
For tailoring appointments: body measurements and style preferences
How We Use Your Information
Your data is used strictly to serve you better:
- Process, fulfill, and track your orders end-to-end
- Send order confirmations and delivery updates via WhatsApp and email
- Handle returns, exchanges, and refund requests
- Schedule and manage bespoke tailoring appointments
- Improve our website experience and product recommendations
- Send promotional offers and new collection alerts — only with your explicit consent
- Prevent fraudulent transactions and maintain account security
Data Security
We take security seriously and implement multiple layers of protection:
- All data is transmitted over TLS/HTTPS encryption
- Payment data is handled by Razorpay — PCI-DSS compliant and never touches our servers
- Passwords are hashed using industry-standard bcrypt — we cannot read them
- Database access is restricted to authenticated systems only
- OTP-based login adds a second layer of authentication
Your Rights
Under applicable Indian data protection laws, you have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Ask us to update inaccurate information in your account
- Deletion: Request deletion of your account and associated data
- Opt-out: Unsubscribe from marketing communications at any time
- Portability: Receive your data in a machine-readable format
To exercise any of these rights, contact us at hello@efty.in. We will respond within 7 business days.
Contact Us
For any privacy-related queries, concerns, or requests:
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